In this course, learn how to successfully shepherd that product into one of the internet’s most bustling marketplaces: Amazon. Ryan Mulvany—the founder of Quiverr, a top Amazon brand management and marketing agency—serves as your guide, showing you each of the key steps you need to follow to market and sell your products on the site. Learn how to create product listings and rank your products in a way that maximizes their potential; choose the right distribution strategy, whether it’s selling directly or using Fulfillment by Amazon (FBA); price your products; and look for smart ways to advertise. 

The success of a business can hinge on how its inventory is managed. There are costs to having too little—or too much—inventory on hand. In this course, instructor Steven Brown equips you with tools and strategies that can help you get inventory control right. Steven begins by going over the different types of inventories and highlighting both the traditional and hidden costs of inventory. He then dives into inventory management, discussing reasons to hold inventory, as well as how to approach production inventory, finished goods inventory, and service inventory. He also goes over control systems, and shares tools and management methods that can help you effectively analyze and control your inventory.  

Do your customers feel valued? When they do, they keep coming back. When they don't, your business suffers. In this course, writer and customer service consultant Jeff Toister teaches you the three crucial skill sets needed to deliver outstanding customer service and increase customer loyalty. Learn how to build winning relationships, provide the right assistance at the right times, and effectively handle angry customers. He also shares ways to find out what your customers really think about your service, and use their feedback to improve.  

Got an idea for a product that you'd like to sell online? In this course, instructor Patrick Rauland covers what you need to know to transform your idea into a full-fledged online store. Patrick details several different ecommerce business models, as well as how to choose the one that's right for you. He explains how to select a target industry or niche area for your business, define the type of customer you're targeting by creating a persona, and select and validate your product idea. After helping you figure out what you're selling and who you're selling to, Patrick delves into the practicalities of getting your product on the market. He shares how to register for permits, develop your brand, and sell your product either in your own online store or in marketplaces. He also shares tips for attracting customers, fulfilling orders, and managing your finances as the sales start rolling in.  

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.  

Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
 

In this course, instructor Megan Adams shares how to manage a company page on Facebook. Megan explains different administrative roles that need to be filled for your company page and how you can assign the roles to your team members. She discusses how to keep your company page secure and how to use Business Manager. Megan covers several ways to build a content strategy and increase the reach of your company page. She goes into how you can use Facebook Groups, Facebook Messenger, and the Ads Manager to grow your community. Megan concludes with ways to check how your page is performing and suggestions on how to improve that performance.

In this course, Gabe Villamizar introduces powerful tactics for increasing the search ranking of your B2B and B2C social media channels, complete with real-world examples and proven strategies that you can apply right away. Learn how to optimize your profiles, create and share SEO-rich content, increase your reach, engage with target users, and more. 

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.  

Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures, gift certificates, and more. Flexible design templates provide the correct layout for your target destination, letting you focus on the design, not the size or file formatting. And because Canva lives on the cloud, you can access your graphics from anywhere you can get online. Learn how to get up and running with Canva in this short, fun training course from Canva expert Marley Baird. Marley shows how to add and edit images, work with typography, and use the built-in design templates to build your next project with Canva.  

Conversion copywriting teaches you how to write compelling marketing copy that converts online prospects to customers. This course walks you through all the basic steps of conversion copywriting. Instructor Joanna Wiebe begins by teaching you how to think about conversion rate optimization from a strategic perspective, and then goes into the three steps of the conversion copywriting process. Joanna teaches you how to borrow messages from customers, including how to define, find, and research the voice of the customer (VOC). She explains how to find the what and how in your VOC, then what to do with your VOC. Next, she takes you through how to use proven frameworks to organize messages on a page, as well as how to write a first draft for web and email copy. Once your first draft is complete, Joanna shows you how to use copywriting formulas to increase the persuasive power of your headlines. Plus, learn how to make conversion copywriting an ongoing practice. 

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end, you’ll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your brand.  

In this course, frog's director of strategy, Geoffrey Schwartz, introduces you to customer experience and why it's important in today's hypercompetitive world. Geoffrey breaks down the different components that make up a customer experience, like archetypes, activities, interactions, and experience principles. Throughout the course, he uses real-world examples to demonstrate how those components come together to form a company's relationship with their customers. You'll have the foundational tools needed to take a holistic view of an organization's customer experience and identify opportunities that can deepen relationships and drive loyalty.  

Today's customers expect a lot. Customer service expert Jeff Toister helps frontline employees identify where they can manage the expectations of customers to avoid upsetting them down the line. Specifically, how to avoid situations where unreasonable expectations might develop, and how to choose the right language to educate customers and explain potential areas of confusion. Despite your best efforts, customers may still develop inappropriate expectations, so Jeff also suggests tactics to counteract this problem. Finally, he provides tips for implementing the lessons learned in this course into your everyday customer service routine.  

Is your product or service worth the price? Even if you think so, an army of competitors is deluging your loyal customers with messages to the contrary. Customer loyalty expert Jill Griffin explains how customers form perceptions of your brand, why they switch brands, and how you can manage the relationship between your brand, your product/service, and your price—so they see why your offering is valuable and remain loyal. She offers seven proven methods to maximize value and differentiate your product/service, drawing on real-world examples from companies such as Zappos, 3M, and Amazon. Plus, get a 10-day action plan that will help your company or team find fresh ways to bring value to customers.  

In this course, you can learn the basics of social media marketing. Instructor Brian Honigman—a top marketing consultant—explains why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization's goals. He also teaches you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success.

Discover what the most successful marketers know about connecting with customers and building brands. This collection of marketing tips starts with guru David Edelman's take on journey-based marketing. He challenges company leaders to rethink targets, increase speed, and redesign internal structures. Next, Shane Snow discusses techniques for building an audience and mastering content marketing in the sharing economy by focusing on giving. Finally, executive Mollie Spillman provides guidance on determining the key performance indicators (KPIs) that will measure the effectiveness of your marketing over time, and monitoring and responding to consumer reactions in real time. 

Value is the new buzzword in consulting—and for good reason. People buy value, not just products and services. Consultants who maximize the value created for their clients can deliver better results. This course teaches consultants what value is, and how to identify and communicate the value they provide to the people they serve. 

Business analytics is one of today’s fastest growing careers, but it's also an area where companies face a shortage of talent. In this course, Professor Michael McDonald walks you through everything you need to know to start implementing business analytics skills and concepts. Michael begins with the basics, explaining what you should know about business analytics, including definitions and uses. He demonstrates how to get started in business analytics, including accessing and integrating the correct data and constructing a data map. Michael shows how to use predictive tools in business analytics that can equip firms to make better decisions. Finally, Michael covers how business analytics can provide significant guidance for management in developing a strategy and understanding the market.